Small business from Bulgaria overcomes the crisis with flying colours

NewsSouth-East European INDUSTRIAL Мarket - issue 1/2021 • 30.03.2021

Small business from Bulgaria overcomes the crisis with flying colours

Escreo is a company specialising in dry-erase paint that can transform any flat surface into a whiteboard. The company undertook an IT project with the support of one of the newest donors in Bulgaria, the European Union’s Horizon 2020 programme. Escreo’s story began back in 2013 when the three founders, Elena Nikolova, Iskren Mitev and Yasen Rusev, met during a summer entrepreneurship programme. This ignited their passion to create, and went on to inspire the name of their company, which means “you create”. They not only developed a unique product but turned their idea into a profitable business in less than five years.

Under the EBRD Advice for Small Businesses programme, the company was able to implement an enterprise resource planning system integrating processes across different parts of the business. Together with an IT consultant, Escreo completed the project within only six months, integrating the ERP system with its website and ensuring it could accommodate further growth of the company.

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