Hannover Fairs Turkey, Sena Mengül: WIN Eurasia has become a mirror of industrial transformation in Türkiye and the region

Sena Mengül, Head of WIN Eurasia at Hannover Fairs Turkey, for South-East European Industrial Market Magazine

What were the core themes, and the most futuristic innovations showcased at WIN Eurasia 2025, and how did they reflect current trends in the industry? What changes did the new motto bring to the platform this year?

WIN Eurasia 2025 was launched this year with the motto "Driven by Automation". This approach highlighted that digitalization and automation in the manufacturing industry are no longer just supportive elements but have become guiding forces. We demonstrated this transformation to our visitors not just in theory, but through practical examples.

Among the standout futuristic innovations were AI-powered production solutions, factory systems integrated with 5G, sustainable robotic automation, and for the first time as a separate theme, hydrogen and fuel cell technologies. Additionally, with the "Industry & Art" theme, we drew attention to the creative side of industry. Visitors were intrigued not only by how automation is transforming industry but also by the relationship between production and aesthetics.

Moreover, we organized the WINovation Competition in collaboration with ENOSAD, where innovative ideas were rewarded. Projects competing in 10 different categories – from production to design, from services to social innovation – stood out for their potential to shape the future. The top 3 finalist projects were also awarded.

What are the specific features of the technological landscape in the Eurasia region? What is the trade fair’s contribution to the Turkish manufacturing sector and economy, and what are today’s priority sectors and technical fields for local companies?

Like the rest of the world, the Eurasia region is undergoing a rapid technological transformation. Türkiye, in particular, stands out in this transformation with its production strength, engineering quality, and logistical advantages. During the transition to Industry 4.0, Turkish companies are making significant investments in areas such as automation, digital factory solutions, energy efficiency, and data-driven production. Türkiye’s industry is also responding swiftly to the globally expanding sustainability solutions.

As WIN Eurasia, we serve as a platform that keeps pace with this transformation. Our trade fair contributes to the integration of local companies into international supply chains while helping foreign investors better see the opportunities in Türkiye. Today, domestic companies are developing significant solutions especially in industrial automation, robotics, electrical and electronic systems, and sustainable production technologies. Additionally, internal logistics, supply chain management, and energy storage systems are gaining considerable momentum.

After more than 30 successful editions, what is your assessment of the trade fair´s development? Looking ahead, how do you envision WIN Eurasia evolving to meet the future needs of the industry?

Organized for over 30 years, WIN Eurasia has become more than just a trade fair – it has become a mirror of industrial transformation in the region. Initially focused more on traditional manufacturing machinery and components, today it has become a stage for digital transformation, artificial intelligence, sustainability, and next-generation production technologies.

This year, WIN Eurasia connected over 700 leading brands from 14 countries, 40 243 visitors, and more than 200 buyers under one roof. With a business volume worth millions of dollars in areas such as electrical and energy automation, robotic technologies, digital factories, welding systems, and more, WIN Eurasia once again became a guiding platform for the industry.

In the coming years, we foresee WIN Eurasia hosting even more technology, more international participation, and more interdisciplinary collaboration. Particularly, sustainable production, circular economy, AI-powered decision support systems, and green energy solutions will rank high on our agenda. In short, WIN Eurasia will continue to evolve each year to become more integrated, more digital, and more global, meeting the future needs of the sector.