YASKAWA Europe announces new subsidiary in Turkey

Automation & RoboticsBusinessSouth-East European INDUSTRIAL Мarket - issue 3/2013

YASKAWA, the world’s leading manufacturer of industrial robots, machine controls, medium-voltage inverters, and servo and inverter drive products, is opening a subsidiary in Turkey with headquarters in Istanbul. The new building was inaugurated with numerous guests from the political and business sectors.

YASKAWA has been doing business on the Turkish market through sales partners and system integrators for many years now. Current market data shows that the company’s drive and robotics products are very popular among Turkish customers.

Expanding the local services the company offers is an important milestone in YASKAWA’s strategy for increasing its presence in Europe. Founding YASKAWA Turkey is the latest step in YASKAWA’s Europe-based activities such as founding YASKAWA Southern Africa in Johannesburg in March 2012 and acquiring majority shares of VIPA GmbH, based in Herzogenaurach, Germany, in late 2012.

Turgay Halimler will head up YASKAWA Turkey as the managing director. Mr Halimler has nearly 20 years of experience at YASKAWA in Europe, and is familiar with both the European market, and the specific features of Turkish customers. "We’re pleased to have our own YASKAWA subsidiary in the dynamic growth market of Turkey," says Manfred Stern, President & COO of YASKAWA Europe GmbH.

"It’s important to us to be close to our customers, and to offer those of them in Turkey not only a competent sales team, but also a strong application team, software engineering resources and a local training centre for robots and Drives & Motion from the beginning on.

We believe that we can work together with our local sales partners and system integrators to make attractive offers for the Turkish market even at this early stage. In the future, we may also add more value-added services, as well as more regional service centres in Turkey".

"From day one, the subsidiary will make use of the synergy of YASKAWA’s entire product range and offer all the company’s solutions with machine controls, servomotors, inverter drives and HMIs, as well as MOTOMAN robots, including planning services.

The new building has room for 40 people. We will offer training for Drives & Motion and robotics products and applications, as well as after-sales services, to meet the requirements of the Turkish market and suppliers in Turkey," says Turgay Halimler, Country Manager in Turkey.