WIN with two editions in 2007

EventsSouth-East European INDUSTRIAL Мarket - issue 6/2006

Organised by Hannover Messe Bilesim Fuarcilik A.S., WIN – World of Industry, one of Europe’s leading event in manufacturing area is reshaping its format due to the enormous increases in exhibitor and visitor numbers in the recent years. Starting from 2007, the fair will be organised in two phases to answer the needs of the exhibitors better and create a platform for the visitors where they can get in touch with more companies.

The Fair phases

The first phase, predominantly dedicated to the machinery sector, will take place from 24 to 28 February 2007 at TUYAP Fair and Congress Center, Istanbul.

The fairs in the first phase are:

• MACHINERY’07 (12th Machine Components and Metal Working Fair)

• WELDING’07 (7th Joining, Welding and Cutting Technologies Fair)

• MATERIALS HANDLING’07 (6th Materials Handling and Logistics Fair)

• SURFACE TREATMENT’07 (1st Surface Treatment Technologies Fair)

The second phase of the WIN will be organised from 8 to 11 March 2007 at the same location, TUYAP Fair and Congress Center. The fairs in the second phase are:

• OTOMASYON’07 (14th Industrial Automation Fair)

• ELECTROTECH’07 (8th Energy, Electric and Electronic Technologies Fair)

• HYDRAULIC & PNEUMATIC’07 (4th Fluid Power Technologies Fair)

Turkey has achieved a strong position in the Eurasian Region in both manufacturing and marketing areas. This led the organisers to separate WIN fairs in two phases, which will make the exhibitors and visitors more satisfied with larger amount of business conducted. The fair with its new format will be the meeting place of the displayed products and services with their targeted audience.

In two phases of WIN, there will be special supporting events that will complete the display of the sectors. Special display areas of “Subcontracting, Mechatronics and Work Safety” in the first phase and “Energy” in the second aim to answer the needs of visitor groups that are looking for supportive product groups.

Industrial Activities: A Summit for Information Exchange

Industrial Activities Summit, bringing together a number of experts, professionals and academics, will provide a central venue for conferences, panels and product presentations that go parallel with the subjects of the two phases. In 2006 a total of 150 conferences, panels and presentations took place in 11 halls of the fairgrounds. In the coming year this number of the events is targeted to double due to the organisation of the fair in two phases. This valuable platform, housing more presentations and offering a venue for information exchange will also be beneficial for the development of the trade conducted at the fair.

2007 Partner Country: Italy

The partner country exercise with Greece in 2005 and with Bulgaria in 2006 will continue with Italy in 2007. Italy’s participation in the fair with its world-renowned products and brands in the fields of machinery, electric - electronics and automation, will play an important role in the development of the trade relations between countries.

Extensive Promotion activities continue

Extensive national and international promotion activities are in the first place focusing on the organisation of the fair in two phases. A big mass of visitors are expected to come to the fair in 2007 as a result of the advertisements published in the national and international specialised press, co-operations with supporting associations and organisations, distribution of invitations and posters, arrangement of shuttle busses from out of the city, international activities of the Turkish Undersecretariat of Foreign Trade and visitor promotion of Deutsche Messe AG through its 70 countries world-wide.