WIN EURASIA implements hybrid fair model

MachinesEventsSouth-East European INDUSTRIAL Мarket - issue 3/2021 • 08.10.2021

WIN EURASIA implements hybrid fair model

Organized by Hannover Fairs Turkey, WIN EURASIA will once again bring together all industry professionals physically and digitally between 10 and 13 November 2021. Among the main topics of the exhibition will be sheet metal processing and metal-forming technologies, automation services, electrical and electronic equipment, hydraulic and pneumatic services, in-plant logistics, etc. Both visitors and exhibitors, not only from Turkey but also foreign buyers, show great interest in the event, which will be the first big industry meeting to be held in Istanbul since 2019.

In compliance with the changing ways of doing business due to the pandemic, this year WIN EURASIA will take place in the digital environment as well as the physical fair, enabling industry professionals who cannot travel to participate in the event. Digital exhibitors will have the opportunity to host buyers and display their products in 3D with chat functions and one-to-one video calls in the virtual platform at the exhibition stands. The conferences will also be moved to the digital environment with speakers making digital presentations either on the trade fair grounds or wherever they currently are.

The organizer has also implemented measures to limit the spread of COVID-19 at the physical fair – visitor registrations can only be made online to ensure that there is no congestion, especially at the entrance. In addition, the fair´s mobile application will enable entry without queuing and will explain the rules to be applied at the exhibitor stands, provide data on the planning capacities of the halls according to the social distance requirements, etc.

For the first time this year, the Generator Special Area at WIN EURASIA will offer a unique opportunity for exhibitors and visitors to experience the manufacturing industry in 360 degrees. In the Generator Display Area, which will be created with Aksa´s solution partnership, visitors will have the opportunity to get the most up-to-date information about generators and learn about new technologies.

In 2019 WIN EURASIA attracted 1376 exhibitors from 20 countries and over 77 400 visitors from 111 countries. Overall 467 participants from 37 countries took advantage of the B2B matchmaking opportunities. Top 5 international exhibitor countries included China, Germany, Taiwan, South Korea and Italy, while most international visitors came from Iran, Bulgaria, China, Russia and Germany.