WIN 2008 features expanded exhibition space, B2B opportunities and strong international focus

EventsSouth-East European INDUSTRIAL Мarket - issue 6/2007

Record attendance figures from WIN 2007 validate success of new structure

WIN – World of Industry, Eurasia’s number one industrial fair, will kick off its’ venue of WIN fairs starting with WIN Part 1 Machinery, Welding, Surface Treatment, Materials Handling from 7 – 10 February 2008, and WIN Part 2 Automation, Electrotech and Hydraulic & Pneumatic on 28 February – 2 March 2008. The fairs will be held at TЬYAP Fair, Convention and Congress Center in Istanbul, Turkey. Organized by Hannover-Messe Bileюim Fuarcэlэk A.Ю., WIN 2008 will feature venues that bring energized events under one roof. This innovative platform was launched at WIN 2007 as dual and proved to be a success with visitors and exhibitors alike.

Responding to dynamic growth

The WIN fairs have experienced a phenomenal growth record, attracting ever-growing numbers of exhibitors and attendees over its history. Hannover-Messe Bileюim Fuarcэlэk A.Ю. responded to this logistical challenge by developing a new format to provide a high quality exhibition space, while ensuring the ultimate professional environment for comfortable and convenient business development and networking. WIN 2008 will encompass 22 halls at TЬYAP Fair and Congress Center in Istanbul.

The two-part approach has been well received by exhibitors – WIN 2007 had a record-breaking number of 1.295 direct exhibitors (597 for WIN Part 1 and 698 for WIN Part 2) and 207 direct international exhibitors came from 22 countries worldwide. The fair also had 7 official country pavilions from the Czech Republic, Germany, Italy, Romania, South Korea, Bulgaria, and Spain, along with a Chinese and an International Pavilion. WIN 2007 attracted a total of 122.538 visitors from 65 countries worldwide, in the following breakdown: WIN Part 1: 48.726 and WIN Part 2: 73.812.

Overview of WIN 2008

The WIN – World of Industry fairs will be organized in the following venues:

•WIN Part 1 Machinery, Welding, Surface Treatment, Materials Handling will feature the latest products and services in these sectors, from machine tools to precision tools, surface treatment equipment and customized systems.

•WIN Part 2 Automation, Electrotech, Hydraulic & Pneumatic focuses on all leading products and services that are driving growth in these sectors.

The Industrial Activities Summit 2008 will be held in parallel with WIN 2008 and feature close to 200 conferences, seminars, round table discussions, panels, company & product presentations and forums. It has been a popular event at past WIN fairs because of the opportunity to exchange information, expertise and discuss trends with peers and industry insiders.

Expanded B2B emphasis

WIN 2008 will feature the “Eurasian Business Partner”, a new concept with the objective of forging profitable business links between Western countries, Turkey and other Eurasian countries. The focus will be on Western businesses from a specific geographical region. This year’s Business Partner for WIN Part 1 is North Rhine Westphalia in Germany and will feature a special pavilion with exhibitors. This regional emphasis expands the potential for business networking and participants will have the opportunity to make B2B meetings with Turkish and Eurasian companies.

WIN targets high-growth Eurasian market

In recent years, regional economies within the Eurasian market have expanded at a faster rate than in most developed countries. WIN – World of Industry fairs address the need of countries in the Eurasian region who are expanding their annual budgets in industrial manufacturing and actively looking for foreign investors. Turkey liberalized its regulations for foreign investment in 2003* and by 2006, foreign direct investments in Turkey totaled USD 20.165 billion (USD 9.6 billion in 2005). 14,995 foreign capitalized companies are operating in Turkey.

Mr. Dennis Smith, Managing Director of Hannover-Messe International Istanbul comments: “Turkey is strategically located in the heart of Eurasia and offers direct access to the developing economies of Southeast Europe, the Middle East and the Central Asian republics. WIN 2008 is a venue where people come from around the world to network and conduct business. We’re looking forward to another exciting fair and welcoming these visitors to Istanbul.”

WIN – World of Industry 2008 - Market Report

The Turkish Chamber of Mechanical Engineers (UCETA) estimates that approximately 50% of market for hydraulic and pneumatic products in Turkey is controlled by 10 companies, which market imported equipments and assets. The hydraulic segment accounts for 62% of the total sales and the pneumatic segment for 38%. Due to the revival of both the Turkish economy and the fluid power market the pneumatic equipment sales grew by 20% in 2004 (Interex,

Highlights of the sectors

Machinery: The Turkish machinery industry consists of various sub sectors. Electrical machineries and equipment are the driver of the sector. However, the mechanical machinery sector heavily relies on imports, which is reflected in the steady increase of machinery import figures. A central geographical location and low labor and energy costs offer interesting possibilities for foreign investors with sophisticated machinery to establish partnership.

Welding, Cutting & Joining: To increase their competitive edge, Turkish and Eurasian enterprises rely on imported welding, cutting and joining solutions. Turkey’s industrial and trade free zones provide cost-effective production facilities and operations are actively seeking the latest technology.

Surface Treatment: Within the Turkish Chemistry sector, the paints and coating sector is well developing and Turkey has become the 7th largest paint producer in Europe. In comparison the sector for metal finishing chemicals has still a small share, but import figures have more than doubled between 2002 and 2005, reaching 31 Million Euro.

Material Handling: The favorable increase of Turkey’s trade flows fosters the constantly increasing demand for material handlings equipment. Although the logistic sector in Turkey is still small, it has a huge potential. Experts believe that it will triple in size until 2015 leading to a growing demand in material handling, storage and packaging equipment.

Automation: In Turkey there are many industries with high volume production. The trend towards rationalization and plant optimization creates a pent-up demand for high level automation systems. Turkey is a large unsaturated market for automation systems and offers significant opportunities for foreign suppliers and investors.

Electro-Technology: Although the electronics sector in Turkey is still small, its dynamism will lead to a enormous future expansion. Due to the significant economic growth, the demand for power generation capacity increases tremendously. The privatization of the energy market and the essential upgrades of capacities in the energy sector will lead to billions of dollars in investment in the near future.

Hydraulic and Pneumatic: The Hydraulic and Pneumatic sector serves almost all industries, providing efficiency through the strength of fluid power. The high number of imports in this sector offers immense investments and sales opportunities for foreign companies.

To learn more about WIN – World of Industry 2008, please visit or contact Mrs. Ozlem Ercan,

•For additional references on foreign investment and the Turkish economy, please visit the official site for Turkey’s Export Promotion Center: (in English)

And Invest in Turkey: