VIVALUX, Anton Tomchev: VIVALUX`s participation in LIGHT+BUILDING is an investment in our future development

LightingCompany articlesSouth-East European INDUSTRIAL Мarket - issue 2/2024 • 08.04.2024

VIVALUX`s participation in LIGHT+BUILDING is an investment in our future development
VIVALUX`s participation in LIGHT+BUILDING is an investment in our future development

Anton Tomchev, Manager of VIVALUX, for South-East European Industrial Market Magazine

What is your impression of this year´s edition of the leading international exhibition Light + Building? What trends and topics were discussed by visitors at the VIVALUX stand?

LIGHT+BUILDING has once again been a wonderful forum for everyone in the Lighting industry. New trends in technical, architectural, and solar lighting were presented. Leading companies have once again showed how significant their presence is with the products that they showcased.

We saw the return of some important companies that for various reasons have missed previous editions. Their participation always raises the level of the forum.

We are extremely happy that our team was once again among the leading names in the Lighting category. We see this as an important indicator that we are developing progressively and sustainably. Now that we are well recognizable outside of Bulgaria, it gives us a dose of self-confidence. At the same time, it makes us even more responsible and more demanding of ourselves as a company and a team.


What were the highlights at the VIVALUX stand? Which products attracted most interest?

At the VIVALUX stand we presented new series of interior and exterior lighting fixtures that have already been included in our portfolio for 2024, but also products that we plan to develop in the near future.

We presented our new magnetic track system, which stands out for its functionality and minimalist design, as well as our new decorative lighting collection. A special highlight, both at our booth and generally at Light + Building 2024, was solar lighting, which is gaining more and more popularity due to its sustainable and eco-friendly use.


How do you evaluate your participation? Did you achieve the goals you had initially set and what were they?

The advantages of participating in an international exposition typically become evident in the following months. Regardless of that, we can safely say that we are satisfied with the exhibition because we have made interesting contacts and had visits from potential partners from different countries that are interesting for us. This is the purpose of participating in such forums. We will try to turn as many of the contacts from the exhibition as possible into successful partnerships.

We are pleased to be constantly improving and getting better with each Light+Building participation. Furthermore, we become more and more recognisable on the international scene. Many Bulgarian companies visited the exhibition and our stand, which proves that the Bulgarian lighting industry is always seeking to improve and to be up-to-date with the latest trends.


Do you plan to participate in the next edition of Light+Building?

The next edition of Light+Building will take place in March 2026. Since 2016, VIVALUX has made four consecutive Light+Building appearances and we hope to welcome our guests and potential partners again at our stand in Frankfurt in two years.

We also hope that the economic situation will allow us to develop our full potential and reap the results of the current L+B participation. Participating in exhibitions such as Light+Building is a serious commitment both in terms of preparation and oraganisation, but also financially wise. We see our participation as a worthwhile investment in our future development.


How do you envision the next steps in the development of VIVALUX?

We have always wanted to develop sustainably and dynamically, but also in moderation and by following market trends. We evaluate the economic and market environment. Data from Europe’s leading markets show a decline in sales. In this sense, we try to "hurry slowly".

Our policy is to offer our trading partners and end users reliability and quality, to be in close contact with them, to understand their preferences, and to be punctual in delivery and service. We know that all these aspects are essential to meet their needs and we act responsibly.

In this sense, we believe that VIVALUX has already established itself as a responsible brand. We will continue to develop the VIVALUX product portfolio according to new lighting trends and customer preferences.