The new trade fair HOW – Hub of Warehouse showcases the future of intralogistics in Istanbul in September

A new exhibition for the latest generation of warehouse systems and intralogistics technologies was launched in Turkey. Organized by Hannover Fairs Turkey, the local subsidiary of Deutsche Messe, the new format HOW - Hub Of Warehouse will hold its premiere edition from September 18 to 20 at the Istanbul Expo Center, the fair company announced exclusively for South-East European Industrial Market.

As the first and only end-to-end event for the warehouse and intralogistics sector, the trade fair aims to shape the future of technologies in this field and establish itself as an innovation focal point for leading companies and organizations in the industry, as well as for interested professional visitors from all over the world. The HOW - Hub of Warehouse program will focus on new trends and digitalization in intralogistics, as well as on energy efficiency and carbon-neutral solutions.

The new exhibition is the product of a long-standing successful partnership between Hannover Fairs Turkey and the Material Handling, Storage & Industrial Equipment Association of Türkiye İSDER.The event will provide a platform for industry leaders from the country and the region to showcase their latest innovations, exchange ideas and expertise, and establish valuable business contacts and collaborations.

TLL Media Publishing House is an official media partner of the trade fair.

Key technology areas

Among the main product groups covered by the HOW 2025 exhibition will be:

• Material handling technologies;
• Storage and shelving systems;
• Packaging technologies for warehouses and operations;
• Software and automation solutions;
• Warehouse solutions;
• Robot technologies;
• AGV systems;
• AMR platforms, etc.

With its extensive product program, the new format will present the entire spectrum of technologies and solutions for warehouses and intralogistic applications. The exhibition will be spread across three of the halls of the Istanbul Expo Center (5, 6 and 7) on a total area of over 12 000 sq. m, and preparations for its debut edition are already in full swing, the organizers add.