Tapflo established representative office in Romania

InterviewSouth-East European INDUSTRIAL Мarket - issue 6/2005

Przemyslav Szipica, Area Export Manager - Central and East Europe of Tapflo

The company Tapflo was founded in Kungaelv, north of Gothenburg, Sweden 1985 and since then has been working with design and manufacture of air operated diaphragm pumps. The product range has grown from a few plastic models, to complete PE & PTFE, metal and sanitary series. Since 2004 Tapflo is also producer of stainless steel centrifugal pumps. In May 2005 the new Tapflo factory was opened in Poland. Our office in Sofia was established in September 2004, and from August 2005 Tapflo has also Regional Representative in Varna. Within the Tapflo group today over 160 employees are working in design, production and sales.

Could you describe the organization structure of Tapflo in SEE region?

Tapflo Group is divided in 4 divisions. One of them is Tapflo East which is covering central and east Europe and Russia. Today Tapflo East has their own organization in such countries like Russia (20 employees), Ukraine (11 employees), Belarus (1 employee) and Bulgaria (4 employees). In Hungary we have strong distributors. All Tapflo branches are based on local law and have their own sales and service structure. Our main offices are located in capitals and our Sales managers work in main cities of each country.

In the beginning of 2006, Tapflo established its representative office in Romania. What were the main reasons for taking that step and what functions is the new office going to fulfil?

We would like to start our activity in Romania from 1 st. January 2006. Romania is the biggest country in Balkan Region. The population is over 21.000.000 consumers. The Romanian Industry is dynamically developing as well in Food and Industry sectors. The “climate” for foreign investors is very good, law system is transparent, legislation and registration procedures are not so difficult. Tapflo has also a lot of contacts in Romania which we received on international exhibitions. Many of our existing clients from another countries like Danone, Kraft Jacobs, Krono Group have their plants in Romania and I hope will cooperate with the new Tapflo structure. Tapflo devise is "to be close to the clients" – this is why we decided to open Tapflo Romania.

Would you tell us where is your office in Romania and what organization structure it will have?

Our main office, stock and service department is located in Bucharest. At the same time we would like to employ 2-3 Sales Managers in Timisoara, Bacau, and Cluj. The territory of Romania will be divided on 4 independent regions: South with Bucharest, West with Timisoara, Central with Cluj and North with Bacau. From the beginning Tapflo Romania will be absolutely independent and will offer a full range of our pumps. Our Sales Managers will visiting potential clients, we would like to participate in some seminars and exhibitions. We also will print our catalogues in Romanian and our Romanian website should appear in January.

What do you think about the possibilities for business in Romania and in the rest of the countries in South-Eastern Europe?

We are absolutely sure that Romanian clients are ready to buy such sophisticated product like our pumps. We know how to offer successfully our products. After Romania access to CE many of Romanian factories will invest in modern technologies. We would like to be well organized and prepared for this moment – this is why we decided to establish "Tapflo" Romania one year before this date. I have no doubts that our decision was absolutely correct.

Of course Romania is not the last step in Tapflo developing plans. We are also interested in others Balkan countries. At this moment we are making some marketing research in Slovenia and Serbia.

South-East Europe and Baltic countries are now the most interesting places for investors especially for them who are offering specialized technology – like Tapflo.