Swiss food giant NESTLE transfers Bucharest ice-cream production to Bulgarian plant

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Swiss food giant NESTLE transfers Bucharest ice-cream production to Bulgarian plant

As part of its optimisation programme in South-East Europe, on September the 4th 2008 NESTLE has announced it will relocate its ice-cream production from Bucharest to its Varna facility in Bulgaria. The decision was taken in the wake of the company’s re-organisation but also because Bulgaria’s biggest Black Sea city of Varna is very near to Romania’s capital, Bucharest, and is convenient from a transport and logistical point of view. The company invested approximately 6 million euro in modernising and expanding its Varna factory during recent years. Swiss company also plans to pour more money in new production lines, as well as in modernising and expanding existing productions. According to the company, its strategy foresees the introduction of innovative decisions for Bulgaria and the Balkan region. In coming weeks the company will begin terminating its ice-cream production in Romania. Production towards the next summer season will take place in Bulgaria. Varna factory will mainly make ice cream for Bulgaria and Romania but it will also keep the existing export to Macedonia, Georgia, Albania and some other Balkan countries.