South-Eastern Europe at electronica 2006
• Events • South-East European INDUSTRIAL Мarket - issue 6/2006
During the four days on which it was held, electronica 2006 – the world’s leading trade show for electronic components, systems and applications – set new records. From 14 through 17 November 2006, the exhibitors recorded higher numbers of visitors at their booths. Furthermore, the quality of the attendees and the international mix among them rose significantly. The economic upturn made its presence felt in every hall. Both exhibitors and attendees alike gave the trade show top marks: According to a survey performed by TNS Infratest, 87% of the exhibitors and 94% of the attendees assessed electronica 2006 as “very good to good.” The survey also revealed that 89% of the exhibitors and 86% of the attendees expect that the economic upswing will carry on or that the current market situation will continue to hold.
The fine-tuned trade show concept and the positive tone on the market contributed to the fact that more electronics professionals attended electronica 2006 than attended the previous event. Approximately 78,000 industry experts (2004: 74,200) came to electronica 2006 and ensured that the trade show was bustling with activity for four days. This represents an increase of 5%.
The trend towards an increasing percentage of the attendees coming from outside Germany continued. One of the trends we liked most was reported by R. Craig Hunter, director of worldwide sales communications, AVX: “What was new this year was the high percentage of visitors from high-growth emerging markets like Eastern Europe,” he said.
Once again, the organizers were able to increase the share of electronics professionals among the attendees and draw a more highly qualified group of attendees: 99.3% (2004: 98.7%) of the attendees were from the field of electronics. The percentage of electronica attendees who hold a position of leadership in their company rose to 72% (2004: 69%). Decision makers accounted for 93% (2004: 88%) of the attendees, and 29% (2004: 24%) have the final say in decisions.
electronica 2008 will be taking place from 11 through 14 November 2008 on the grounds of the New Munich Trade Fair Center.
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