Philips Semiconductors rebrands NXP

NewsSouth-East European INDUSTRIAL Мarket - issue 4/2006

With a change of ownership from Royal Philips Electronics to a consortium of private equity investment companies, Philips Semiconductors will simply become NXP. NXP stands for the consumer’s “next experience,” The NXP trademark will include a “Founded by Philips” tagline as part of its branding. In an interview, Frans van Houton, CEO of NXP, laid out several new business priorities. First, NXP is planning a strategic investment in cellular baseband technologies in order to save what appears to be a lackluster baseband business. The move would also help it gain substantial market share in the mobile wireless sector. NXP will also make a sizable investment in development tools to increase product quality.




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