Partnership between Rutronik and Microchip now Europe-wide

Electronics NewsSouth-East European INDUSTRIAL Мarket - issue 2/2010

Rutronik Elektronische Bauelemente GmbH is to distribute the entire product portfolio of Microchip Technology Inc. throughout the whole of Europe with immediate effect. The companies have now extended their successful 15-year partnership to Portugal and the Baltic.
With the expansion of the franchise Rutronik can now supply all Microchip microcontrollers, EEProms and analog & mixed signal products throughout the whole of Europe. Besides the target markets of automotive, industrial and consumer, this moves renewable energies, lighting and battery applications  increasingly into focus. In addition, both companies want to intensify activities such as joint design-in as well as customer seminars and webinars and organize them more effectively on a pan-European basis.
“Above all it’s the wide portfolio of really innovative microcontrollers with attractive add-on features that makes Microchip one of our top suppliers“, says Gerd Fischer, European Line Manager at Rutronik. “Cost-effective development tools and short delivery times also give our customers the opportunity to get their products to market even quicker. That’s why we’re glad that Microchip supports the logical pan-European alignment of Rutronik, enabling us to respond to the demands of our customers on a transnational basis without overlaps”.
“For many years now Rutronik has been a successful partner, impressing us time and time again with its focused product and application know-how“, explains Roswitha Kumpfmüller, Senior Regional Channel Manager North Central Europe at Microchip. “Especially when it comes to tackling innovative markets, Rutronik often proves to be at the cutting edge. That’s why we’re glad that we’ll be approaching new target markets jointly on a Europe-wide basis“.