Nokian Tyres builds greenfield factory in Romania

MachinesBusinessSouth-East European INDUSTRIAL Мarket - issue 2/2023 • 27.06.2023

Nokian Tyres builds greenfield factory in Romania

At the end of 2022 Nokian Tyres’ Board of Directors made a decision to invest in a new passenger car tire factory in Romania. The new greenfield factory will be located in Oradea in the North-West of Romania, near the Hungarian border. The annual capacity of the factory will be 6 million tires with an expansion potential in the future. The site will also house a distribution facility for storage and distribution of tires. The total investment is estimated to be approximately EUR 650 million. Construction began in early 2023 and the first tires are estimated to be produced in the second half of 2024. Commercial tire production is expected to start in early 2025.


“This investment is a significant strategic decision enabling our future growth. A world-class manufacturing facility in Europe is a key step in getting additional capacity and creating a balanced manufacturing platform as we start building the new Nokian Tyres without Russia”, said Jukka Moisio, President and CEO of Nokian Tyres.
The planned headcount of the Romanian factory is about 500 employees. The factory will concentrate on the production of larger rim size passenger and SUV tires that will be primarily sold in the Central European market.

“Central Europe is an important market for us, and the investment shows our commitment to the market. The new site will be strategically located close to our customers. After a thorough evaluation of over 40 locations and several factors, such as skilled workforce availability, logistical advantages and stable business environment, it was clear that Oradea was the best choice for our new factory”, commented Adrian Kaczmarczyk, SVP, Supply Operations.

“We are committed to building a zero CO2 emission factory – the first in our industry. The site location in Romania supports this target as we can utilize green energy produced near the site. In addition, we are critically evaluating the production processes to find the most sustainable ways to produce tires”, added Kaczmarczyk.