Nidec opens two factories in Novi Sad

Electronics BusinessSouth-East European INDUSTRIAL Мarket - issue 2/2023 • 27.06.2023

Nidec opens two factories in Novi Sad

At the end of May Nidec Corporation held an opening ceremony for new factories in Novi Sad, Republic of Serbia. Among the main attendees were Aleksandar Vucic, President of the Republic of Serbia, Tetsuya Tsubota, Charge d’Affaires a.i., Embassy of Japan in the Republic of Serbia, Mitsuya Kishida, Senior Managing Executive Officer, Nidec Corporation, Takashi Furuhashi, President and CEO, Nidec Elesys Co., Ltd, Toshiki Saito, Chairman and Executive Officer, Nidec Elesys Co., Ltd. President, Nidec Elesys Europe and Yasuki Kawasaka, President, Nidec Electric Motor Serbia Co., Ltd.


“In response to the tightening of environmental regulations in Europe and stricter CO2 emission regulations for automobiles in major countries, the demand for our automotive motors and inverters and ECUs is expanding, and in order to build an efficient supply system in Europe, the new factories are to be established in Serbia as a centralized base for the Nidec Group’s production activities, and multiple businesses of the Group companies are scheduled to expand into the local area in the future. This project is also in line with the Western Balkans Cooperation Initiative that the Japanese government is working on in Serbia and other regions, and we have received a great deal of support from both the governments of Japan and Serbia”, Nidec’s management stated.

Nidec Electric Motor Serbia plans to mass-produce automotive motors, and Nidec Elesys Europe plans to mass-produce automotive inverters and ECUs. The company said that it will strengthen recruitment activities, mainly for technical personnel, and contribute to the revitalization of the regional economy the Novi Sad surrounding area in Serbia.

With the future view of mass production of the “E-Axle” traction motor system for electric vehicles in Europe, Nidec is also promoting activities to attract suppliers and the company’s management stated that it will build an industrial cluster of automotive motors for the European market.
Photo: Nidec