microchipDIRECT Increases Inventory 300%

Electronics NewsSouth-East European INDUSTRIAL Мarket - issue 2/2011

MicrochipDIRECT, the direct source of products from Microchip Technology Inc. and Microchip third parties, announced that it has expanded inventory to further support its customers in these uncertain times. Inventory for microchipDIRECT customers has increased 300% during the last nine months, in its e-commerce warehouse. microchipDIRECT offers all of Microchip’s standard products and development tools, as well as many trusted third-party tools and devices, in support of the Microchip customer community.
"We understand that customers need reliable inventory support for new designs and production," said Mitch Little, Microchip’s vice president of Worldwide Sales and Applications. "In conjunction with some of the industry’s shortest lead times and a strong distribution program, Microchip has increased the inventory in our e-commerce warehouse 3x to support strong demand for our products".

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