Hannover Messe Digital Edition to welcome global participants from 12 to 16 April 2021

Automation & RoboticsEventsSouth-East European INDUSTRIAL Мarket - issue 1/2021 • 29.03.2021

Hannover Messe Digital Edition to welcome global participants from 12 to 16 April 2021

In view of the current developments surrounding COVID-19, Deutsche Messe, together with the exhibitors of Hannover Messe, has decided to stage the world’s leading industrial trade fair in an entirely digital format. The digital Hannover Messe will take place from 12 to 16 April, encompassing a comprehensive conference program focused on the digitization of product presentations and software-based business dating.

The international trade fair will help companies strengthen their competitiveness. Participants have the opportunity to use the exhibitor and product search to access exhibitors’ comprehensive product overviews. The event will consist of an expo, a conference and networking. Under the keynote theme “Industrial Transformation”, pioneers will present their ideas and technologies for the factories, energy systems and supply chains of the future. Leading topics include digital platforms, Industry 4.0, IT security, CO2-neutral production, AI, lightweight construction, and Logistics 4.0. Conferences and forums complete the program.

Indonesia is being featured as the show’s official Partner Country. The resource-rich country belongs to the Association of Southeast Asian Nations (ASEAN) and has the biggest economy within the group. The country launched the initiative “Making Indonesia 4.0” to revitalize manufacturing with the introduction of Industry 4.0 concepts.

In the EXPO area, visitors will have direct access to extensive product overviews from exhibitors. Best-case applications, video tutorials, live streams, and video chats will enable them not only to learn about specific solutions for process optimization, but also to enter into direct exchange with exhibiting companies.

The conference program starts on Monday, 12 April, with a focus on economic policy issues: What effect does Corona have on globalization? What role does Europe play in the concert of world powers? How will transatlantic relations change following the Trump era? German Chancellor Angela Merkel will open Hannover Messe Digital Edition.

From Tuesday to Thursday, the focus is on technological innovations and solutions. What role does AI play in industry? How can data generate added value? What potential does hydrogen offer industry? From specific use cases to long-term future strategies, speakers at the CONFERENCE area inspire visitors with ideas and visions and provide concrete methods for their companies.