Endrich’s technical articles go online
Export manager at Endrich Bauelemente Vertriebs GmbH
Endrich is a leading electronic component distributor and design-in house with a long history of over 40 years, based in Nagold, Germany. We are listed among Europe’s top ten distributors in this field, and our presence in the EEU countries is also growing in importance. We act as the local technical department of our suppliers, do component distribution, being able to offer technical solutions to our clients as well as tailor-made logistics services.
Being active in the Bulgarian market for over 15 years, we have a long term relationship with a number of local companies, and we expect to exceed the turnover of 1.5 MEurs in 2020 with conventional component distribution, but we are also engaged in design-in activities.
Can you describe the technical support you are able to offer?
All our sales people are educated electrical engineers. We continuously offer trainings to them as well as we put emphasis to educate our customers. We often organize technical days, and have issued a series of technical books in English, a collection of my technical articles addressing the electronic design engineers to help them find the right solutions for their everyday challenges. We also have a number of readers in Bulgaria, and hope to have more of them, as we distribute this book free of charge in print and as on-line media. We offer to our customers technical materials, discussions, solutions, usually free product samples, and later professional logistics support and reliable long-term partnership. The series won the Grand Prix Special Prize of HungExpo, the biggest industrial expo in Budapest. Because of my technical publications, I have been invited several times to universities as a guest lecturer, especially since being listed among successful people by UK-based BritishPedia Encyclopedia.
How does this help to a component distributor?
Providing suggestions for component selection, comparing different available solutions for one’s existing technical problem to solve are always considered advantageous for a component provider. Manufacturers usually offer this help for their product with a field application engineering network, however they are unable to act as an all-rounder, whereas a distributor always has a wider view. If the distributor is able to give such kind of support by sales assets, this makes the service unique. My book opens doors for research and development departments, to students, to conferences and to technical days, helps to make relationships with technical people stronger. At the end of the day this leads to extra turnover by offering the possibility to have more frequent technical visits and presence in front of customer.
Is there an online version available?
Today – especially the young generation – choses online media instead of reading printed technical articles. We have noticed this change already long ago and made the book series available as portable documents on the Internet. However, search engine optimization was a step we had to take recently in order to also attract those potential readers who are not aware of Endrich’s services. We rewrote the whole series of 6 books last year and opened a dedicated site http://electronics-articles.com for the contents in "Google friendly" format. The results came fast, in the last month we reached over 2.5 thousand readers, and also unexpectedly earned the majority of our visitors from the US. As a matter of fact, the rest of the readers come from the countries where Endrich is most active in sales, at the moment the readers’ group from Bulgaria is already in the top 10.
I would ask the readers to inquire more information from our office, we may also offer local trainings and live demonstrations on site about the possibilities of the represented suppliers and their technology.
Sales manager - Eastern Europe