Digitally expanded electronica 2020 enables electronics industry to gather once again

Electronics EventsSouth-East European INDUSTRIAL Мarket - issue 3/2020 • 31.08.2020

Due to the continuing travel restrictions in several countries, Messe Muenchen is extending the program of electronica 2020 from November 10 to 13, 2020 sending a positive signal for the electronics industry. Alongside a compact trade fair concept that includes all the topics covered by electronica, the event will be complemented by digital offerings.
Falk Senger, Managing Director of Messe Muenchen, is confident about the coming fall thanks to the adapted concept: “We are delighted that electronica can take place. Even though we are reducing the total exhibition area, we are offering exhibitors the opportunity with this format to present themselves to the global market both in the halls and digitally. At the same time, visitors can attend electronica as usual in Munich or take part virtually in the event worldwide.”

Customers are offered a range of alternatives to familiarize themselves with the latest trends in the automotive, embedded, IIoT, 5G, medical electronics and smart energy fields even if they are unable to be in Munich in person thanks to the new offerings including digital trade fair stands and conference broadcasts. As it already did in 2018, SEMICON Europa will be complementing the electronica trade fair program with solutions from the field of semiconductor production.

Exhibitors welcome the digital expansion of the trade fair concept as instrumental for the presentation of innovations and maintaining intensive dialog with customers and partners especially in the current global situation. Christoph Stoppok, Head of Components, Mobility & Systems at the German Electrical and Electronic Manufacturers’ Association (ZVEI), explains how great the impact of COVID-19 has been on the electronics industry: “The coronavirus pandemic has led to a decline in revenues for a number of companies. That makes it all the more important for electronica to provide the industry with a platform this year, as usual, to generate renewed business momentum.”

The new membership survey conducted by the trade association shows that the coronavirus pandemic is having a tangible impact on companies’ bottom line. Revenues are expected to drop by an average of 14%.

Due to the current situation, special measures based on the rules in place for everyday life will be taken to ensure the protection and safety of everyone involved even in times of the coronavirus crisis. “Together with the Bavarian State Government, we have developed a very convincing protection and hygiene concept that allows trade fairs to be held successfully even in these times and gives the industry the opportunity to meet again face to face,” as Falk Senger confirms.