Consumer Electronics

Electronics IndustrySouth-East European INDUSTRIAL Мarket - issue 1/2015

Vestel is one of the largest consumer electronics companies in Turkey. Vestel accounts for 85% of the total TV and 29% of the white goods exports in Turkey. The leading consumer electronics, white goods and information technologies company, Vestel Electronics has become one of the country’s largest private industrial enterprises as a result of a series of ambitious breakthroughs.

Vestel is one of the top players in the European LCD market and ranks among the top 10 producers in Europe’s white goods market. Emerging markets in MENA, Sub-Saharan Africa, Eastern Europe and Asia represent good growth opportunities for Vestel. Manufacturing facilities are located in Manisa.

Sales, distribution and service network includes 1,114 Vestel stores, 726 regal dealers, an e-store for online sales, and 350 service centers spread all across Turkey. Under the Movement of Enhancing Opportunities and Improving Technology (FATIH) Project, Vestel Electronics continues R&D activities in various subjects with approximately 200 projects including tablet PCs and digital interactive (smart) board designs.

Vestel has 13,693 employees and team of 900 engineers at 6 global R&D centers. Company’s ratio of R&D expenditures to total sales amounted to 1.4% in 2012. Zorlu Group directly owns 64.41% of Vestel Electronics’ shares and the remaining shares are traded on the Istanbul Stock Exchange (ISE).

Arcelik is a leading manufacturer and distributor of white and brown goods. The company produces and sells durable goods, components, consumer electronics and after-sales services under 10 brands in 12 different production plants located in Turkey, Romania, China, South Africa and Russia.

Arcelik has global operational network with a sales and marketing organization operating in 20 countries, products and services in over 100 countries. 3rd largest company of its sector in Europe, thus Europe has a large share of net sales with 39% representing EUR 1,779 million. In 2012, the consolidated net sales turnover reached TL 10,557 million, an increase of 25.1% for total consolidated sales compared to 2011.

Also, international sales which is TRY 6,103 million, comprised 58% of consolidated sales. The consolidated operating profit for 2012 realized as TL 757 million and the net profit recorded as TL 552 million. The total number of domestic and overseas employees of Arcelik by 2012 year end is 22,552. 7,765 of them is employed abroad and the remaining is employed in Turkey.  Arccelik has concluded a 7-year term 100 million Euro amounted loan agreement that will be carried out between 2012 and 2015, with European Investment Bank for financing its R&D activities.