BSH Hisni aparati

Electronics IndustrySouth-East European INDUSTRIAL Мarket - issue 3/2016

BSH Hisni aparati

BSH Hisni aparati is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. With a portfolio of 14 brands, BSH covers a wide range of consumer needs. The company was founded in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), and since January 2015 belongs exclusively to the Bosch Group.

BSH has over 50 years of history, during which it has grown from a German exporter into the world’s second largest home appliance manufacturer. It has more than 56,000 employees, and its revenue in 2015 increased to around EUR 12,6 billion. BSH has nearly 40 factories worldwide and produces the entire range of modern home appliances.

"Improving the consumer’s quality of life is what determines the company’s activities. With the individual needs of local consumers in mind, the company develops home appliances that are characterized by intelligent design, user-friendliness and energy efficiency.

Time and again, BSH sets new standards with technologies such as "Home Connect," the world’s first solution to allow connected home appliances from more than one brand to be controlled with a single app. The crucial factor in all of BSH’s developments is not what is technically possible, but what offers real personal benefit to the consumer," explains BSH.

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